Looking Back, A Passionate Journey

Time flies, leaving its memory. 1995, a company carried the love for motorcycles and dream of mechanical innovation quietly set sail. Today, W-STANDARD, a leader in the field of motorcycle accessories. After many years of hard working, we have written a passionate legend on two wheels. Now, we are with you in celebrating this shining anniversary celebration!

Annual Celebration, Glorious Moments

Entering the main venue, a carefully prepared documentary about the company's development takes center stage. Each frame on the big screen tells the story of determination and progress, met with continuous applause. 

On stage, the cultural performances were vibrant and dynamic. Employees performing songs and dances creating by themselves, infusing their love for the company into every beat and lyricThere were also performances by the young children of the W-STANDARD family, showing their talents.

The most thrilling part was the awards ceremony, where employees who have served the company for more than five, ten, and twenty years took to the stage to receive their heavy medals. They are not only the A pillar of strength but also the spiritual role models, as the audience erupted in sincere respect and cheers.

五年林：陈浩威，叶志娟，宦忠平，郭杨明，梁志杰，陈春凤

十年林：任永江，曾惠娥

二十年林：廖惠玲

Heartfelt Gratitude, Moving Forward Together

Not only the celebration was a carnival, but also a chance to express our gratitude for getting together. The executives of company delivered heartfelt speeches,giving sincere thanks to employees who have stood together through thick and thin for many years, the customers who have never abandoned , and the partners who have fought with us side by side. 

With employees taking group photos, the interactive area was crowded. It will be recorded in the company’s “Time Memorial Album”, becoming warm source to moving forward in the future.

A Journey of Passion, Step by Step

From the early days of a small warehouse filled with various parts to the present, where smart storage systems and modern factories shine in tandem. From a few enthusiasts with manual skills to piece together the dream, to hundreds of professional R & D, manufacturing elite super team. Over the years, W-STANDARD has been rooted in the industry, injecting every motorcycle with "heart" and "muscle."

We still remember the establishment of a new logistics center in 2005, completing a powerful logistics system for our tech-driven business. The brand upgraded in 2007, when we established our own laboratory and product standards with self-designed technology and innovation. In 2012, we investment in new energy lithium batteries, and established Jinrui New Energy Technology in 2015 with lithium batteries putting into the market. The founding of the new energy company opened a new chapter for W-STANDARD. In 2017, we were honored as a National High-tech Enterprise. In 2023, the ERP and MES warehouse systems were upgraded, and the e-commerce platform began to take shape. Each breakthrough, much like an overtaking curve on the racetrack, has not only helped the brand solidify its position in China but also allowed Chinese-made accessories to shine on the international stage, competing alongside the world’s top motorcycles with confidence.

Crafting Quality, The Ultimate Choice

At W-STANDARD, quality control is a bottom line we can’t negotiate. From establishing standards to mutual recognition of standards with partners, from incoming material inspection, in-process checks, to final product sampling and data backtracking, we’ve created a closed-loop operation. This unwavering commitment to quality has earned the trust of our partners. When engines roar, they have no worries, knowing that the parts installed on their motorcycles are W-STANDARD products, ensuring both safety and performance.

Hand in Hand, Racing Toward the Future

Looking back, we are immensely proud. Looking ahead, our determination is stronger than ever. Standing on the new starting line of W-STANDARD, we extend a sincere invitation to motorcyclists and partners worldwide to grasp the handlebars, twist the throttle, and continue writing the timeless chapters of speed and passion in the future!

For more exciting behind the scenes footage, please click